Maserati MSG Racing to push boundaries in style and performance forward with Bianchet.
On the eve of its home race in Monaco, Maserati MSG Racing is proud to announce a dynamic partnership with Bianchet to merge the worlds of Haute Horlogerie and motorsport. The collaboration, which is ignited by intense passion and fused with a mutual desire to push boundaries, marks a new era of luxury and bespoke performance.
Maserati MSG Racing’s partnership with Bianchet represents more than just a merging of brands—it embodies a shared vision, deeply rooted and unified by elegance, style, and natural performance, designed to exceed all expectations.
Inspired by a mutual desire to redefine the standards of peerlessness in motorsport and Haute Horlogerie, the collaboration underscores a resolute dedication to excellence in engineering and design, be it on track, or in the intricacies of watchmaking.
Creation of two Limited Editions
Drawing inspiration from the team’s success in Formula E and the Maserati brand’s legacy in 1950s motorsport, Bianchet, and Maserati MSG Racing celebrate their partnership by unveiling two limited editions of 21 watches bearing the iconic Trident emblem and featuring the logo and signature colours of MSG Racing.
The Maserati Trident, which is synonymous with prestige and audacious performance, is also a symbol of beauty and sophistication, aligning with Bianchet’s commitment to pursuing timeless elegance. Bianchet uses the Golden Ratio to design its watch cases and movements, highlighting its dedication and diligence to precision and aesthetic harmony.
As Bianchet continues to emerge as a leading high-end watch brand, it symbolises the epitome of modern style, cutting-edge technology, and refined craftsmanship.
Formula E, which is currently the world’s fastest-growing form of motorsport and holds a net-zero carbon footprint since inception, has placed Maserati MSG Racing and Bianchet as steadfast advocates of sustainable development and environmental stewardship to share the responsibility of forging a legacy where high-performance and sustainability can co-exist.
The first limited edition watch, the award-winning Flying Tourbillon B 1.618 Grande Date Carbon, is crafted in Bianchet’s exclusive high-density carbon composite infused with titanium powder, the Titanium-Dust-High-Density Carbon, while the second limited edition, the Flying Tourbillon B 1.618 Grande Date Hybrid version, features a combination of titanium and carbon.
Both watch cases bear sporty rubber lines, refined colour accents and smooth curves, a Bianchet design signature inspired by Italian design. Conceived for active wearing, they can resist shocks of up to 5000 G and water pressure of 10 ATM (100-meter depth).
The skeleton movement, featuring a flying tourbillon entirely made in titanium and a big date function, showcases the pinnacle of watchmaking skills. Built, hand-finished, and assembled in Switzerland with precision and attention to detail, these timepieces are a product of true craftsmanship and expertise.
The thrill of the Formula E Experience
As Maserati MSG Racing welcomes Bianchet as its Official Timekeeping Partner, purchasers of the Bianchet X Maserati MSG Racing watch will receive the exclusive opportunity to dive into the world of motorsport, including a unique chance to visit Maserati MSG Racing’s headquarters in Monaco.
By interacting with the team’s racing drivers and experiencing the thrill of driving on the team’s state-of-the-art racing simulator, they will immerse themselves in the true essence of the Formula E driver experience.
Scotti Swid, Chairman & Principal Owner, Maserati MSG Racing:
“We are delighted to welcome Bianchet to the Maserati MSG Racing family. Collaborating with Rodolfo, a spirited entrepreneur, and his talented team at Bianchet on the beautiful, limited-edition watches has been a journey of discovery for us. It’s clear that we share a passion for innovation and the relentless pursuit of perfection, be it on the racetrack or in the hands of their gifted craftsmen. It’s a privilege for us to partner with another like-minded team who brings fresh perspective and ideas.”
Rodolfo Festa Bianchet, CEO and founder of Bianchet:
“We are thrilled to start this exciting collaboration with Maserati’s MSG Racing team, joining forces in the name of style, engineering excellence, and sustainability. We fully align in our search for perfection, balance, and respect, and we’re happy to provide our clients with an exclusive timepiece and Formula-E experience.”
