Boero Yacht Coatings and Alliance Marine will pursue separate strategic paths in France from September 2026 by mutual agreement.
Following a successful and rewarding period of collaboration Boero Yacht Coatings, leading brand of paint solutions for yacht and superyacht protection and maintenance, and Alliance Marine, the number one B2B wholesaler in Europe, have mutually agreed to pursue separate paths from September 2026 onwards. This decision reflects the different strategic directions that each company has chosen to follow and has been made in a spirit of mutual respect and appreciation, building on a relationship that has created value for customers and partners across the French yachting market.
Over the years, the partnership has enabled the two companies to develop strong and lasting relationships with customers and industry professionals, creating a solid foundation for future growth. Looking ahead, both Boero Yacht Coatings and Alliance Marine reaffirm their long-term commitment to the French market. Each company will continue to invest in its own development strategy, consolidating the trusted relationships built over the years while maintaining the highest standards of product quality, technical expertise and customer service.
The two companies are committed to ensuring a smooth and seamless transition for customers and partners, with no interruption to the level of service they have come to expect. Further information regarding the transition will be shared directly with customers and partners in the coming weeks.
