Boero Yacht Coatings will unveil new packaging and its CHALLENGERPRO and BoeroCoat UHB systems at METSTRADE 2026 in Amsterdam.
From 17 to 19 November in Amsterdam, Boero Yacht Coatings will showcase the evolution of its brand identity, new packaging design with “Crafting Performance” at the heart of this development, the newest coating solutions and a series of partnerships that reinforce its international positioning and commitment to innovation. Boero Yacht Coatings, the Gruppo Boero brand dedicated to professional coating systems for yachts and superyachts worldwide, will participate in METSTRADE 2026, taking place in Amsterdam from 17 to 19 November 2026, with a renewed identity that reflects the company’s ongoing evolution.
At the heart of its presence at the world’s leading international event dedicated to marine industry professionals is Crafting Performance, which encapsulates Boero Yacht Coatings’ ability to combine technical expertise, research and Italian craftsmanship, developing solutions designed to meet the needs of industry professionals. Participation in METSTRADE represents an opportunity to share with the international audience a journey built on more than fifty years of expertise while looking ahead to new opportunities. This vision is expressed through the new Boero Yacht Coatings brand identity, designed to strengthen brand recognition and communicate more effectively the values of quality, reliability and innovation that define its offering.
One of the key innovations being unveiled at the show is the new packaging, featuring new cans and redesigned Boero Yacht Coatings labels, which bring this evolution to life. The refreshed visual identity creates a more consistent and recognizable brand presence and will gradually be extended across all communication and marketing activities, helping to establish a unified visual language across international markets. Among the flagship solutions on display are CHALLENGERPRO, the high-gloss topcoat system developed to deliver an outstanding, mirror-like, long lasting finish, and BoeroCoat UHB – Ultra High Build & Undercoat, which combines the filling capabilities of a high-build product with the properties of an undercoat in a single solution. Designed for both yacht construction and refit projects, BoeroCoat UHB reduces the number of coats required compared to traditional systems, optimizing application times and material consumption while contributing to an approximately 60% reduction in VOC emissions compared to a comparable standard product.
“Crafting Performance defines our approach to quality, placing experience, research and Italian craftsmanship at the service of marine industry professionals. The partnerships developed throughout this year have not only strengthened the brand’s international visibility but have also created new opportunities for dialogue and innovation. At METSTRADE, we are presenting a further step in this journey through a new identity that communicates more clearly who we are and the direction in which we intend to continue growing,” says Riccardo Carpanese, Marketing Director of Gruppo Boero
Throughout the stand, the new visual identity will accompany the presentation of the Boero Yacht Coatings coating systems, from finishing products to primers, undercoats and anti-foulings, all developed to ensure aesthetic excellence, protection and long-term durability. The ongoing collaboration with Ferrari Hypersail will also be featured at METSTRADE. With the vessel’s painting process now completed, the partnership showcases BYC’s expertise in optimizing coating solutions to reduce weight and enhance performance. The stand will also serve as a meeting point with the company team, available to shipyards, applicators and industry professionals interested in exploring technical solutions and future collaboration opportunities.
