Performance, partnerships and international growth at the heart of the brand’s presence, further strengthening its development in the French market through its logistics hub in La Rochelle, one of Europe’s leading nautical centers.
Boero Yacht Coatings, the Gruppo Boero brand dedicated to professional coating systems for yachts and superyachts worldwide, will participate in the Cannes Yachting Festival, taking place from 8 to 13 September 2026, reaffirming its presence at one of the most important international events in the marine industry and continuing its growth strategy in key markets for the brand.
Participation in the festival is particularly significant in relation to France. With one of the world’s leading nautical industries and a central role in the development of offshore sailing and major international competitions, France represents a strategic market for Boero Yacht Coatings, which continues to strengthen its commitment through a direct presence in the country. The company can rely on a logistics hub in La Rochelle, one of Europe’s leading nautical centers, as well as its offices in Mougins, in the heart of the French Riviera, ensuring close support to shipyards, applicators, marine professionals and yacht owners across the two key regions of the French yachting industry.
This local presence is complemented by Boero Yacht Coatings’ international leadership in the marine coatings sector. Today, the brand is recognized among the Top 5 players worldwide in the yachting coatings industry, holding a market share of more than 50% in Italy and approximately 15% in Europe in the markets where it operates. This position has been built over more than fifty years of activity and strengthened through a commercial presence in over 50 countries, a continuously expanding distribution network and the application of its coating systems on more than 1,000 yacht and superyacht projects around the world.
The company’s growth strategy in France is also reflected in Boero Yacht Coatings’ partnerships within the offshore sailing world. Among these is the collaboration with Damien Seguin, two-time Paralympic champion and leading IMOCA skipper, supported by the brand on his journey towards the Route du Rhum 2026. During the refit of the trimaran Arkéa – Handicap International, Boero Yacht Coatings supplied the complete coating system, further demonstrating its technical expertise in a high-performance project that has already delivered success with victory in the Drheam-Cup, Multi 2000 category. Alongside Seguin, Boero Yacht Coatings also supports Francesca Clapcich, one of the leading figures in the global sailing world and based in Lorient, one of the world’s main offshore hubs. These two partnerships strengthen the brand’s ties with the IMOCA world and with the most important arenas of international ocean sailing.
The same pursuit of performance that characterizes the sporting projects supported by the brand is reflected in the Boero Yacht Coatings product portfolio, developed to meet the needs of yachts and superyachts in terms of aesthetic quality, protection and durability. Alongside the CHALLENGERPRO finishing systems, designed to deliver superior aesthetics and long-lasting resistance, the brand offers a complete range of primers, undercoats and antifouling solutions for underwater hull protection, engineered to safeguard hull integrity, preserve efficiency over time and contribute to overall vessel performance. This integrated combination of products and technical support assists shipyards, applicators and yacht owners throughout every stage of the coating process.
Participation in the Cannes Yachting Festival therefore confirms Boero Yacht Coatings’ commitment to strengthening its international positioning and further expanding its presence in the French market, combining technical expertise, local presence and partnerships within the most advanced environments of sailing and yachting.
