Nikki Beach Hotels and Resorts announced a very strong development pipeline. Within the past 300 days, the brand was able to grow its portfolio from 4 units to a total of 7 resorts, which are either operating or currently under construction.
With a joint venture with Nikki Beach Hotels and Resorts EMEA, the two companies currently operate 3 Resorts in Dubai, UAE; Bodrum, Turkey; and Porto Heli, Greece. Under the same partnership, first on the expansion plan is Nikki Beach Resort & Spa Santorini, which is poised to open in 2019.
Nikki Beach Hotels and Resorts EMEA CEO Jihad El Khoury commented: “With the opening of Nikki Beach Resort & Spa Santorini, we have triggered our next level growth phase in line with our development strategy. This was driven by the investors trust in our brand and the market demand for fresh and relevant lifestyle resort applications.”
Santorini is one of the most sought after seasonal luxury destinations on the Aegean Sea and in the world. As the first lifestyle resort with private beach access, Nikki Beach Resort & Spa Santorini will consist of 60 rooms and suites, 3 restaurants and the signature Nikki Spa. It will be the brand’s second location in Greece.
Nikki Beach Hotels & Resorts prides itself on providing guests with an unrivaled and distinctive luxury lifestyle experience. The properties feature cutting-edge architecture, contemporary dining, indulgent Nikki Spa services and signature beach and nightclub entertainment, creating an enhanced Nikki Beach experience.
“In its 20th year of operation, Nikki Beach continues to evolve as markets change,” says Lucia Penrod, CEO of Nikki Beach Global. “A year ago, we shifted our focus on reorganizing our Hotel Division and the result after one year is three new projects under construction and a deeper pipeline than we have ever had before. Our first beach resort was opened in 2010 in Koh Samui, Thailand, and after 9 years, our hotel brand is ready for take off.”
“Our current pipeline and its imminent growth is a clear indication that the market is truly craving our experiential lifestyle concept,” says Alexander Schneider, newly appointed President of the Global Nikki Beach Hotel Division. “Hotel owners and investors are looking for sustainable partnerships that are capable of introducing meaningful and wholesome brands, which provide the true potential of making a difference in a currently opaque hospitality environment. The brand standards of a hotel management company need to translate into a tangible experience for the guest, which creates excitement, loyalty and measurable returns.”
Under the Nikki Beach Global portfolio and situated on a private peninsula in the bay of Budva, Nikki Beach Resort & Spa Montenegro will be part of a luxury private villa development. The property overlooks a marina and the historical old town of Budva, which was founded by the Romans. As the hottest resort and party destination in Montenegro, Budva attracts sophisticated travelers and the ultra-luxury yachting community. The property will house 150 rooms and suites, 20 ultra-luxury villas, 3 individual private beaches, a jetty, 5 restaurants, Nikki Spa and Tone Gym. The brand’s beach club concept, Nikki Beach, will also be integrated into the resort. Budva is a beloved year round destination known for its crystal waters, breathtaking mountains and amazing food and wine.
Nikki Beach Resort & Spa Sri Lanka will be located within a new development in the area’s most pristine beach of Balapitya. Surrounded by rolling hills, beautiful back waters and rainforests, the property, which will be open year round, will consist of 200 rooms and suites with rooftop pools and a stunning 200-meter private beach. There will also be 4 restaurants and bars on site, a Nikki Spa, Tone Gym and Nikki Beach integration into the resort pool. As the stylish new destination for experiential and holistic travel in Asia, Sri Lanka is known for its untouched nature, beautiful beaches and high level of hospitality.
Nikki Beach Global has offices in Miami, Marbella, Barcelona, Geneva and Dubai.