Citroën has unveiled a 100% electric mobile solution, ami that intends to unleash urban mobility for all.
The ami project has become a reality in barely a year, after its direct descendant AMI ONE Concept was first introduced at the Geneva Motor Show in March 2019.
ami has two seats, is 100% electric, compact, and customisable. It is accessible to all, with no licence required and offers a global 360° solution for urban mobility, to make freedom of movement easier and more suited to the greatest number of people. It comes with affordable "à la carte" offers, car sharing via Free2Move and long-term rental options, all through a 100% online customer journey.
Vincent Cobée, Citroën Brand CEO, said: “For 100 years, Citroën has always been innovative and creative in democratising freedom of movement. This year, Citroën has come up with a new urban mobility solution accessible to everyone: compact, protective, 100% electric, without driving licence and affordable. ami aims to be a real breakthrough in the access to urban mobility, a solution that is as close as possible to new modes of consumption. This great idea was a concept one year ago. We are proud that we have made it happen today.”
ami is a practical response to new mobility expectations for short journeys: easier access to city centres, real alternatives to scooters, bicycles, mopeds, public transport, solutions at reasonable costs and new modes of consumption geared towards digital.
Pierre Leclercq, Citröen Head of Design, said: “It is a tradition at Citroën to want to contribute to a changing automotive landscape. The design of ami is a product design, not an automotive design. A design for which the form must define the function.”
The opening of orders is scheduled for 30 March in France, and a few months later in Spain, Italy, Belgium, Portugal and then Germany.
