Ferretti Group has won another international award for its presence on social networks and online media in general. This time the Group was awarded the prestigious 'World Luxury Award - Gold Use of Media' 2015 in the 'Cars & Yachts' category because of the impressive results obtained by its official Instagram account ‘@ferrettigroup’, which totalled over 23,800 followers who viewed more than 470 pictures and videos posted from 9th March 2015 (when the account was set up) to date.
This year, other winners among the world-class luxury brands together with the Ferretti Group at the annual Wolrd Luxury Award held in Monaco included Hermès, Cartier, Gucci, Dior, Valentino, Emirates, Mercedes, Jaguar, Audi, Lexus, Lamborghini, Martell, Vertu, and The Leading Hotels of the World.
The World Luxury Award is a highly qualified independent Forum made up of luxury sector professionals and has two main objectives: constantly improve the standard of creative excellence in the advertising, design, and multimedia sectors and be a global think-tank capable of developing prognostic techniques in the luxury goods sector.
More specifically, Ferretti Group’s Instagram account, managed in cooperation with agency Arachno (a partner of the Group’s in several online communication activities), was awarded as the best among all the international luxury brands present on social networks. The motivation for the award was about “being able to involve a large number of users, including yachting enthusiasts from all over the world, by constantly sharing pictures and videos”. The Group's posts featured a wide range of subjects to attract a very diverse public: from the new products launched over the last few months to the historic icons that have made Italy's style and design known all over the world, all the way to the unmatched innovations that characterize the Group’s yachts.
Ferretti Group has thus been once more recognized as an international leader, in social communication in general: not only on Instagram, but also on Facebook, Linkedin, Pinterest, Twitter, and Youtube - all channels that allow to be directly in contact with customers and enthusiasts alike, and to always be up to date, through one’s followers, on market trends, tastes and needs.
“Instagram is the social network of pictures, visibility, beauty. As builders of yachts of unmatched beauty and style, we simply had to be actively and effectively present on it - commented Ferretti Group’s Chief Commercial Officer Stefano De Vivo. “The digital world is not merely a vital ‘extension’ of contemporary communication and a way to make our brands’ image more powerful. Above all, it is an innovative and direct way of getting useful feedback to meet market needs at best, also by involving the younger generations. Social networks, like all digital communication platforms, allow us to successfully interact with the outside world even with regard to marketing and sales".