Range Rover redefines modern luxury with the first international SV bespoke studio in Antwerp and the debut of the high-tech, ultra exclusive Range Rover SV Ultra.
Range Rover marks a significant milestone in its evolution of modern luxury, following the successful opening of its very first SV Bespoke Commissioning Studio outside the United Kingdom, which has been welcoming clients since 4 April 2025. Located in the heart of Antwerp within the prestigious Metro Building, this brand-owned space has established a new global benchmark for automotive tailoring. Designed by the internationally acclaimed Studio Piet Boon, the studio offers a sophisticated and intimate environment where clients from across the region can transform their individual vision into a tangible masterpiece.
The seven – step journey of personalization
The SV Bespoke service represents the absolute pinnacle of personalization, specifically curated for Range Rover Autobiography and Range Rover SV clients. The journey is defined by a comprehensive seven-step creation process that explores a vast spectrum of colors, themes, and SV-exclusive materials. From rare veneers and exquisite finishers to intricate custom details, every element is considered to ensure that each finished vehicle is as unique as its creator. For those seeking expert guidance, the Range Rover design team also offers curated combinations to help translate ambitious dreams into reality.
SV Ultra: The new zenith of luxury
The Range Rover SV Ultra represents the ultimate expression of distinction, blending elevated craftsmanship with worldfirst technologies. As the most luxurious Range Rover ever created, it redefines the connection between cabin comfort, sensory wellbeing, and the automotive experience. The exterior debuts the exclusive Titan Silver finish, a pioneering “liquid metal” paint with ultra-fine aluminium flakes that create a mirror-like, iridescent quality. This is complemented by Satin Platinum Atlas accents and 23-inch alloy wheels. Inside, the cabin is a serene sanctuary featuring an exclusive Orchid White and Cinder Grey Ultrafabrics™ interior, laser-crafted mosaic patterns, and a unique rattan palm veneer.
At the heart of the SV Ultra is the world-first SV Electrostatic Sound system. Using ultra-responsive 1mm membranes, it delivers studio-grade clarity. This is paired with Body and Soul Seats (BASS) and a Sensory Haptic Floor, which utilize AI-driven vibrations to reduce occupant anxiety and enhance wellbeing. In the Greek market, this pinnacle of luxury will be offered with two formidable powertrains: the efficient PHEV (Plug-in Hybrid) producing 550PS and the commanding V8 engine delivering 540PS, ensuring performance matches its peerless refinement.
