With the F6.7, M6, and M8 EVO on display for their World Premieres, PRESTIGE announces new product developments and enhanced customer service.
With three yachts on display for world premieres at the Cannes Yachting Festival, PRESTIGE marks a new milestone, further expanding two established ranges, the F -LINE and M -LINE, and embodying the brand’s vision today.
PRESTIGE continues to strengthen its 360° strategic vision , bringing together product, brand, and service to deliver a consistent and distinctive customer experience. Looking ahead, the brand will further extend this approach with new product lines and an enhanced customer service designed to support customers at every stage of their journey.
The three new models, introduced at Cannes, are part of an aggressive and clearly defined product strategy, with six new models set to be launched over the next 12 months.” says Jean -Francois LAIR, PRESTIGE Brand Director. “It reflects our ambition to build on the strong foundations of the brand andto continue delivering a distinctive PRESTIGE experience at every touchpoint.
At the heart of the PRESTIGE stand, the brand unveils three World Premieres: the PRESTIGE M6 and M8 EVO, which further elevate and strengthen the M-LINE, alongside the F -LINE flagship, the F6.7 , embodying the range’s signature refinement and elegance. With the F-LINE and M -LINE now established as full, complementary ranges, PRESTIGE has a clear product strategy and the ambition to expand its product range. This approach enables the brand to address a broader spectrum of customer profiles,creating a coherent journey across the PRESTIGE universe, from entry level to its largest models.
Building on this clear product strategy, PRESTIGE is further expanding its portfolio with two new ranges, each
opening a new dimension for the brand. The C-LINE will introduce a dedicated coupé concept, with the C4.3 making its World Premiere at the 2027 Dusseldorf Boat Show. The Y-LINE will extend PRESTIGE into the flybridge segment above 70 feet, with the Y74 set to make its debut at the 2027 Cannes Yachting Festival.
The evolution of the product portfolio is only one part of PRESTIGE’s expansion. Today, the brand is developing a 360 -degree ecosystem , with a strong focus on every stage of the owner’s journey – from the yacht itself to the overall ownership experience,all through the PRESTIGE Unlimited Program. This holistic vision is also reflected in the brand’s new claim: “Savor what matters” . More than a tagline, it expresses PRESTIGE’s renewed focus on what truly defines the yachting experience – giving PRESTIGE owners more opportunities to enjoy their time on board, with the confidence that the brand is there to support them well beyond the delivery of theiryacht. With this 360° vision, PRESTIGE is expanding every dimension, from product innovation and an expanded portfolioto a distinctive brand experience and enhanced customer service. This is a clear, consistent strategy designed to support PRESTIGE owners throughout their journey and, ultimately, enabling them to savor what matters.
