The Benaki Museum partners with Rolex as ‘Official Timepiece,’ supporting exhibitions and strengthening its global cultural collaborations.
The Benaki Museum announces a new collaboration with Rolex, marking the appointment of the brand as “Official Timepiece” of the Museum and further strengthening the Museum’s network of partnerships. With a history approaching one century, the Benaki Museum is distinguished by its multidisciplinary and wide-ranging character, linking Greek cultural heritage with the international cultural landscape. Its mission remains firmly focused on the study, preservation, and presentation of culture, from antiquity to the present day.
The Significance of the Collaboration
The collaboration aligns with the Benaki Museum’s broader vision to promote artistic creation and to connect Greek cultural production with the international cultural dialogue. At the same time, the collaboration reflects Rolex’s longstanding commitment to the arts and culture. Through its support of cultural institutions and artistic initiatives worldwide, Rolex engages with organisations that preserve cultural heritage and foster contemporary artistic expression.
Within the framework of this collaboration, Rolex will support selected exhibitions of the Museum, beginning with the major retrospective “Alexis Akrithakis – A Line Like a Wave,” to be presented at the Benaki Museum / Pireos 138 in February 2026, organised by the Benaki Museum in collaboration with the Akrithakis Estate. The exhibition will present the multifaceted work of one of the most important Greek artists of the 20th century, highlighting key moments of his creative journey through a contemporary curatorial approach.
Through this collaboration, the Benaki Museum joins a network of leading cultural institutions supported by Rolex reinforcing its position as a leading cultural institution in Greece, while underlining Rolex’s longstanding role as a committed partner to the arts worldwide. Guided by a shared commitment to the arts and culture, the Benaki Museum and Rolex look forward to developing a collaboration that supports artistic creativity in Greece and contributes to the presentation of significant cultural projects to diverse audiences.
Inspiring Emotion
Rolex is committed to achievement in the arts, recognizing the crucial role they play in our world. With a dedication to craftsmanship and excellence, the brand upholds, cultivates and celebrates artists and institutions, connecting people around the world.
Over five decades, Rolex has formed deep partnerships with artistic visionaries, based on their commitment to the highest standards of creativity and performance. The first was renowned soprano Dame Kiri Te Kanawa in 1976. Since then, the company’s role has evolved to include many other Testimonees who are talented artists as well as relationships with institutions that foster outstanding artistic achievement.
Today, this ongoing endeavour has become known as the Perpetual Arts Initiative, a global framework encompassing architecture, cinema, dance, literature, music, theatre and visual arts. Through its expanding partnerships with talented artists and leading institutions, Rolex aims to celebrate and support those at the pinnacle of their disciplines, uphold cultural legacy and cultivate rising talents who will reach new heights in the future.
