The Mediterranean Yacht & Marine Equipment Trade Fair 2026 concluded with strong participation.
Three days after its opening, SEAQUIP closes a debut that brought companies, stakeholders and operators from the main nautical markets to Milan. The direct exchange between supply and demand, together with the presentation of solutions and innovations, characterized the entire event, laying the foundations for the future development of the exhibition.
Industry leaders share their Insights
Matteo Cecada, Chief Technical & Operations Officer of Ferretti Group, commented: “Among the main strengths of this trade fair there is the timing; in a yachting season with a busy calendar, March is the ideal time of the year. Furthermore, the digitalization of the organization facilitates and speeds up contacts between professionals. Moreover, during this event I had the opportunity to meet suppliers whom I had not had the chance to see at other trade fairs.”
Tiziano Giennessi, Technical Office Coordinator at Cantieri di Pisa, said: “SEAQUIP was an important opportunity to meet several suppliers with whom I wanted to exchange views. I found the fair strongly oriented toward technical aspects; as an architect, I believe that in the future an area more dedicated to furnishings could also be developed. The app and the ease of reaching the exhibition center are also elements that help make the visiting experience particularly convenient.”
Jans Greve, Owner of STC Trade, a Dutch company that designs and markets seawater strainers and filters, which already reserved a booth for the next edition of SEAQUIP, stated: “This exhibition was an opportunity for several new interesting contacts. I hope that in the future it will continue to grow and attract a wider audience because it has all the potential to do so. I also appreciated the organizational aspect: the exhibition area offers spacious and comfortable spaces.”
From digital storytelling to sustainable design
The first panel, Marketing in the nautical sector: how to create memorable experiences along the luxury customer journey, saw the participation of Esprit Digital Agency (with Caterina Cappiello, Digital Account Director), Nerea Yacht (with Marco Bertocchi, Sales & Marketing Director), the boutique company Equipe International (with Maurizio Cavezzali), the creative laboratory 356 (with Ferdinando Cocucci), The Thinking Factory (with Corrado del Fanti). Luca Sordelli, journalist and professor of History of Yacht at IED, moderated the panel, posing a series of interesting questions about experiential storytelling in the nautical sector, starting from how the digital world has transformed the narrative around brands in the segment. The participants discussed the role of trade fairs, marketing and media (from the more traditional ones to influencers), comparing the nautical supply chain with other industries.
The title of the second panel was From ambition to implementation: how Italian excellence is shaping the path toward responsible interiors and participants included WOSA (Stefano De Vivo), Paola Lenti (Simona Parravicini), Dragoni design lab (Michele Dragoni), Elessargery (Sebastiano Fanizza), Prodital Leather (Viola Slaviero). Clarissa Androsoni – Smart Interiors Horizon – Winkels Interior Design acted as moderator.
In addition to these panels, StandOut Speeches were held at the stands of Nuncas Italia, Mimetika Yacht Wrapping and Sonos.
