Following on from its successful SUV offensive with the launch of C3 Aircross SUV and C5 Aircross SUV (300,000 and 200,000 sales respectively since their launches at the end of 2017), Citroën is ready for the next stage in the rollout of its product strategy, focusing firmly on the hatchback market.
Compact hatchbacks play a major role in the European market, accounting for nearly 28% of C-segment sales in 2019. New ë-C4 – 100% ëlectric and C4 tick all the boxes of the segment’s expectations, while offering a modern, characterful concept in line with today’s world. 100% electric, petrol or Diesel, it is Citroën’s new-generation compact hatchback, inspired by its customers and their way of experiencing the car, and has all the qualities needed to shake up a segment that is having to reinvent itself.
New ë-C4 – 100% ëlectric and New C4 are the same modern and technologically advanced car with an enhanced choice of powertrains: 100% electric, petrol or Diesel. Customers simply choose the high-performance and efficient option that best meets their needs. New ë-C4 – 100% ëlectric is the fifth electrified model to be announced in 2020 as part of Citroën’s electrification strategy – after C5 Aircross SUV Hybrid, Ami, ë-Jumpy and ë-SpaceTourer.
New ë-C4 – 100% ëlectric and New C4 also represent a new design concept at the heart of its segment, with a unique and bold identity. With its elevated and assertive stance, the body shape combines the elegance and dynamism of a hatchback while subtly adopting certain SUV traits for added strength and character. Aerodynamic and flowing, it echoes Citroën’s trademarks while bringing a new expression of style to the range. Its warm and high-tech interior instantly expresses well-being, comfort and modernity.
The complete embodiment of the Citroën Advanced Comfort programme, New ë-C4 – 100% ëlectric and New C4 offer a new sense of modern, all-round comfort: driving comfort assured by the suspension with Progressive Hydraulic Cushions and Advanced Comfort seats; travelling comfort, thanks to its interior space and practical on-board features, including a new innovation for the front passenger to be discovered at its World Premiere; comfort of the mind, thanks to a soothing and bright interior designs; and comfort in use, thanks to the benefits of technology and assistance on a daily basis. Qualities amplified by New ë-C4 – 100% ëlectric’s ë-Comfort: quiet operation, smoothness, driving sensations.
Citroën’s compact cars have been a success story since the first C4 in 1928. A history that includes GS, voted European Car of the Year in 1971, which is celebrating its 50th anniversary this year. A series of cars acknowledged for their character, comfort and exemplary road manners over many decades: C4-1928, Ami 6/Ami 8, GS/GSA, BX, ZX, Xsara, C4-2004, C4-2010 and C4 Cactus.
