At the Napoli Boat Show, boats are in the water and ready to sail, creating a lively atmosphere that blends Marina di Stabia’s efficiency with the energy of a select group of boating enthusiasts.
The Napoli Boat Show was created in response to shipyards’ requests for a show in central and southern Italy that would primarily serve as a sales tool: practical, well-organised, and focused on the needs of exhibitors. From 18 to 22 March 2026, Marina di Stabia will host a boutique boat show where every detail – from mooring to sea trials – is designed to turn interest into business.
A platform designed for business
The “ready-to-sea” format puts the boats in the water, ready to sail, with trials by appointment and at the discretion of the shipyard, to ensure better rationalisation of sea trials. The organisation prioritises quality over quantity: targeted communication, admission fees, and clear positioning attract shipowners and prospects with real decision-making power. This means less indistinct traffic on the quayside, translating into more time devoted to negotiations and long-term relationships.
Logistical efficiency and dedicated services
Marina di Stabia offers a comprehensive technical infrastructure, including a private marina, shipyard services, a travel lift, and berths for various types of vessels, which simplifies setup, handling, and test management. On-site operational support reduces unforeseen events and indirect costs, allowing companies to focus on their business relationships. The hospitality is inspired by hotel standards: the Yacht Club, lounge, and reserved areas encourage B2C meetings, product presentations, and networking opportunities, even after visiting hours. Exhibitors and customers are welcomed in a pleasant setting.
The scenario that enhances the brand
The show takes place in the Gulf of Naples, with the coastline and islands providing a natural backdrop for sea trials. Each outing becomes an immersive demonstration in which the product interacts with one of the most recognisable landscapes in the Mediterranean, with a direct impact on brand perception. The proximity to destinations such as Pompeii, Sorrento, Capri and the culinary excellence of Campania allows exhibitors to build informal relationships with customers and partners around their visit to the show. The Napoli Boat Show thus becomes an opportunity to present boats and, at the same time, a lifestyle linked to the sea and the local area.
