The MyCrown Collection (yachting etiquette - line of luxury products) was inspired by the urge for sustainability.
The decorative pillows and several of the table mats are made from old men’s shirts contributing to the creations of less waste for the environment via their repurpose!
For every single item sold in Monaco, 30% of the revenue is allocated to the funding of FPA2 to support the foundation’s commitment to protecting the Ocean and the Earth for the future of humanity through global projects. (Learn more on the mission of the Prince Albert II Foundation www.fpa2.org)
In Monaco, the MyCrown Collection pillows are available at:
- Brooks Brothers boutique (Yacht Club de Monaco, Quai Louis II)
- YellowKorner Monte Carlo (1, Avenue Henry Dunant)
More about the MyCrown Collection
The entrepreneur, Mrs. Sophia Vaharis Tsouvelekakis, is the creative mind behind the brand. The idea came to her when she was arranging old clothes of her family wondering how to keep them as she did not want to get rid of them.
The trial of altering old garments (shirts, skirts, scarves, and dresses of past collections) by turning them into pillows or table napkins was so successful, that it grew up to a business activity including more product lines (bathrobes, candles, etc.) of hand-crafted, and customized elegant accessories for homes and yachts.
One can send his garments and request a personalization to create a set of unique products.