Adidas Sailing becomes footwear and luggage accessories supplier to Land Rover BAR

Ben AinslieAd

Adidas Sailing, producers of performance marine footwear and accessories are pleased to announce they will be supporting Land Rover BAR as a Technical Supplier of footwear and sports luggage products.

Signed on the Adidas Sailing stand at the recent METS (Marine Equipment Trade Show), the agreement is a significant step forward for Adidas Sailing and stands as testament to the dynamic, performance-orientated nature of the sailing footwear range. Feedback from the Land Rover BAR team throughout the duration of the Cup will be invaluable in taking the Adidas Footwear range to even higher levels of comfort, durability and performance.

A commercial range of Adidas Sailing / Land Rover BAR branded footwear and sports luggage products will shortly become available for sale from retailers and available to purchase via the Adidas Sailing website, which now features its much anticipated web shop allowing global delivery of the full range.

Commenting on the agreement made at METS, Matthew Forbes said: ‘This is great news and has come at the perfect point in time for our business. So far we have been inundated with interest from the trade and media at METS. Adidas has always been associated with athletic performance at the highest level with Sir Ben Ainslie using our footwear in his previous Olympic campaigns and now we are very excited to be supporting BAR to bring the Cup home.’ 

Sir Ben commented: ‘Adidas Sailing shoes were great for me whilst sailing in my Olympic boats, and we are really looking forward to working with them to develop shoes for the physical challenges we face on the new foiling multihulls.’