Benetti: Two Steps Into The Future

At a virtual press conference held on December 2, Benetti presented two new products: the Motopanfilo 37M in the Class category and the 67-metre Custom yacht FB284.

Azimut|Benetti Group Vice President Giovanna Vitelli seized the opportunity to chart the shipyard’s future course, as symbolically described by the two new models, which are different from each other but share the brand’s distinctive qualities of innovation, reliability, construction capabilities and heritage enhancement. At this historic moment, when protecting our health and future requires everyone to stay at a responsible and necessary distance, Benetti decided to organise a virtual press conference to communicate two exciting new projects: the Motopanfilo 37M and the new 67-metre FB284. In an entirely new but nevertheless stimulating atmosphere, a few months after the presentation of two remarkable yachts like the Oasis 40M and the Diamond 145, Giovanna Vitelli opened the digital conference with a brief greeting and introduced the key factors that will determine the direction taken by Benetti in coming years. The protagonists of the event were the two new products, which were described directly by their designers, accompanied by Benetti Chief Commercial Officer Sebastiano Fanizza and Azimut|Benetti Group Product Marketing and Communication Director Federico Lantero.

The first model presented was the Motopanfilo 37M, a yacht permeated by immense charm that tips its hat to the 1960s Motopanfilo style epitomised by Benetti, but without any sense of nostalgia or vintage intentions. This model’s evocative and timeless style was described by Francesco Struglia, the designer of the yacht’s exteriors, and Claudio Lazzarini and Carl Pickering from Lazzarini Pickering Architetti, the firm of architects engaged to design the interiors.

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The desire to look ahead to a future in which the brand’s background of experience and know-how acts as a solid base for innovative style choices and advanced technologies is also clear in FB284, an impressive and commanding 67-metre mega yacht with six decks. Revolving around a new definition of volumes, this new mega yacht concept was presented by her exterior designer Giorgio M. Cassetta. The interiors are by Benetti’s Interior Style Department. Excellent liveability and highly rationalised spaces are the main features of the design, all with a style that emphasises the sense of horizontal movement along the boat’s length. FB284 is the evolution of the platform on which Metis, multiple award-winning 63m mega yachts and symbols of the shipyard’s renowned construction standards were built, and that is also being used for the construction of yachts FB270, FB274 (both 65 metres) and FB278 “Project Fenestra” (67 metres).

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Benetti

Founded in 1873, Benetti is the oldest Italian shipyard specialized in luxury yachts, icon of an Italian timeless style and of construction excellence. Every yacht is unique, developed around its owner. Benetti designs, builds and sells vessels in composite materials from 29 to 44 meters and boats in steel and aluminium from 37 to more than 100 meters. The fleet consists of 5 categories: Class, Oasis, B.Yond, B.Now and Custom designed to meet all the needs of the market. In Livorno and in the Viareggio Headquarters, as well as its direct offices in Fort Lauderdale, Dubai, Hong Kong and London, Benetti recruits highly skilled personnel, located throughout the productive units. Benetti belongs to the Azimut|Benetti Group, the largest private-owned luxury yachting group in the world.

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