Amer Yachts and F.lli Razeto & Casareto, international Italian design ambassadors
The Italian Ministry for Foreign Affairs initiative was coordinated by Confidustria and UCINA as the representative body for the leisure boat sector.
The Italian Ministry for Foreign Affairs and International Cooperation is staging the Italian Design Day on May 2 2017. This day of celebration of Italian flair and creativity will span 100 different events in 100 different cities across the world. The aim of the initiative is to showcase the very essence of Made in Italy through the work of 100 leading exponents whose stories illustrate how Italian design impacted their products and earned them success on markets all over the world. This is creativity focused on creating industrial design that delivers innovative user-friendly solutions. Functional, ingenious objects that share one vital common denominator: they are all intrinsically beautiful and aesthetically-rewarding thanks to their peerless Italian style.
The Triennale di Milano, which developed the event concept, selected 100 companies representing the various production areas in which Italian design has come to epitomise excellence. 100 ambassadors for Italian design’s international potential and success, chosen through a panel of authoritative industry associations. Naturally enough, the Italian nautical sector, which leads the world in luxury yacht production, was included. The latter sector comprises brands that have become international standard-bearers for their focus on delivering superbly high quality and meticulous crafting. The end resulting being, of course, beautiful yachts to which a whole string of businesses contribute to complete the complex jigsaw required to achieve true excellence.
Through UCINA Confindustria Nautica, two companies - Amer Yachts and F.lli Razeto & Casareto - were selected to represent the nautical sector. Both are family firms that bring together highly-evolved industrial processes and bespoke master craftsmanship in the finest Italian tradition. The former is a yacht-building yard, the latter a manufacturer of luxury door handles for the nautical industry. But thanks to their meticulous crafting of their product, and powerful technology and design focus, both companies have come to the fore in their respective areas. In fact, they have become standard-bearers for Made in Italy, conquering markets across the globe.
Representing their respective companies, Barbara Amerio and Giangi Razeto will be talking about their professional and business experience. They will also each present a product made by their brand, that embodies Italian design values in general and Italian nautical design values in particular. Amer Yacht will the ambassador at the Italian Design Day organised at Madinat al-Kuwait. The event in the Kuwaiti capital city takes place on March 5 rather than March 2 to avoid a clash with a major local festival. F.lli Razeto & Casareto, on the other hand, will represent Italy at the Italian Design Day planned for the Maltese capital, La Valletta.