Cannes Yachting Festival: Unveils its new visual identity

Cannes Yachting Festival: Unveils its new visual identity

Europe’s number-one In-Water Boat Show 6 To 11 September 2022.

The Yachting Festival – the inaugural event of the sailing season and Europe’s largest in-water show – is back from 6 to 11 September 2022, in Cannes. From the Vieux Port to Port Pierre Canto, all along the famous Croisette, the best of the international offering of motor, sailing, monohull and multihull vessels will be present.

The Yachting Festival has been the must-see event for luxury yachting for 45 years, and last year brought together 620 boats and almost 600 exhibitors. With an eclectic offer, all the major names in yachting get together in Cannes to open the sailing season and exhibit their new products and world previews.

For 2022, the Yachting Festival is unveiling a new and glamorous visual identity, which is in line with continuity while highlighting three units representing the show: a superyacht, a catamaran sailing boat and a dayboat. This new creation retains the main characteristics of the show’s DNA: elegance, clean lines, calm sea, horizon and lovely lifestyle that all inspire navigation. This new design also features a couple sharing a wonderful moment in an incredible setting. The Yachting Festival is a showcase for the gems of the seas, which highlights unique skills and the craftsmen of shipbuilding. It enables everyone – sea lovers, yachting fans, seasoned visitors and those who are simply curious – to discover a world, in an idyllic setting emblematic of the French Riviera.

“We are delighted to unveil our new image and to have successfully illustrated both the countless assets of the Yachting Festival and the atmosphere of the show, which I feel is nothing short of magical. The exhibitors and visitors here alongside us last year could sense this special atmosphere as much as we could. Despite a difficult public health context, we all took real pleasure in coming together and seeing boats “in the flesh” rather than online! 2021 saw record visitor numbers, with over 54,000 visitors coming to admire 110 new boats between 10 and 35 metres in the Sailing Area, over 480 motorboats between 5 and 45 metres in the Vieux Port, and of course the second-hand boats over 22 metres exhibited in-water in the Yacht Brokerage Area. They were also able to discover the new Innovation Area for the “smart” start-ups of the nautical sector, as well as over 50 exhibitors presenting an environmentally-friendly concept with the new “Green Route”. Our goal for 2022 is to both expand the offer of the show and to give greater visibility to eco-friendly approaches, new technologies and luxury in the noblest possible way,” explains Sylvie Ernoult, Director of the Yachting Festival.



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