New projects and objectives are underway at FIM | Fabbrica Italiana Motoscafi as the new nautical year approaches. The shipyard, one of the most dynamic and fastest growing Italian yacht builder, announces a partnership with Designworks, the innovation studio of the BMW Group that works for the BMW Group brands as well as for a broad variety of clients in the mobility area and beyond.
The collaboration will develop the interior design concept and driving experience of a new range of FIM yacht, with details to be revealed in the coming months.
“We are happy and proud to welcome a partner with great international experience into our design group,” comments Corrado Piccinelli, founder of FIM. “Our goal is to once again raise the bar and enrich our products with innovation. We believe that the design excellence of Designworks, especially their expertise working for premium and luxury brands in the mobility sector and beyond, will significantly contribute to our quest for luxury and perfection. Their track record of creating seamless experiences across all touchpoints, from product to digital, further enhances this contribution”.
The design collaboration will be developed on several levels, involving the German team of designers and professionals in the interior design concept and optimization of spaces, the introduction of innovative materials inspired by the automotive world and the enhancement of the yacht’s driving experience. An innovative lighting system will also be a central aspect of the project, allowing the yacht to be configured in different moods according to its use, thus meeting the individual requirements of the owners.
With this new and ambitious project, FIM, which has distinguished itself in recent years for its rapid growth and innovative products in the 30- to 50-foot sports yacht segment, is poised to take a further step to establish itself as a leader. The Shipyard seamlessly combines inspiration and know-how from diverse fields, creating unique solutions that achieve an unprecedented and elegant balance between performance and comfort.
Info: info@idyachts.com
